Center for the Women of New York

The Center for the Women of New York needed a modern, accessible website that truly reflects their 37+ year mission. The existing site was outdated and didn't effectively communicate their impact or make it easy for the community to engage.

I led the complete rebrand and built an 80+ page responsive website with live calendar integration, streamlined donation flows, and a custom CMS for easy content management.

Explored multiple visual directions before arriving at the final identity—balancing warmth with professionalism through a cohesive floral motif.

Key pages showcasing the live calendar, team directory, photo gallery, and program pages.

Each program has its own character flower—designed to be recognizable and memorable across the site.

The new website significantly improved user engagement and simplified the donation process. The integrated calendar with Google Workspace made event management seamless for the CWNY team.

The design system empowered staff to maintain and update content independently, reducing reliance on external developers.

Figma · React · Next.js · CSS Modules · Vercel · Vercel Analytics · Google Workspace

Watch the flower design process and see the final product in action.